How is Blockchain Used in Digital Advertising?
You might have heard about blockchain in relation to cryptocurrencies like Bitcoin, but did you know that it's also making waves in the world of digital advertising? Blockchain is a technology that acts like a digital ledger, keeping track of information in a secure and unchangeable way. Let's take a closer look at how blockchain is being used to bring more transparency, security, and trust to the world of digital advertising. 1. Transparent Transactions Imagine you're at a lemonade stand, and you want to make sure the money you give for your lemonade goes directly to the person selling it. Blockchain works in a similar way for digital ads. When advertisers and publishers do business using blockchain, every step of the transaction is recorded in a block. These blocks are connected like links in a chain, creating a clear and unbreakable record of who did what and when. This transparency helps prevent sneaky practices and ensures that everyone gets what they're supposed t...